I began with searching for other knitters and yarn companies. The key search terms that produced some good accounts to follow were simply "knit" and "yarn." After that, I figured I would look for some people who are local regardless of if they knit or not. I did a search based on my location and followed a couple of people. I have to admit that coming from rarely using my Facebook page, and not being on any other platform, I am a little overwhelmed by all the networking! The lists feature on twitter is nice, I like to keep organized and now I feel like Instagram should have the same feature. It would be nice. I created a few lists; knitters and crocheters, fashion and trends, locals, and yarn companies.
Managing so many social media accounts is certainly a balancing act. I feel as though twitter (as well as Instagram) will require quite of bit of work to gain exposure. I plan to spend a little time each day, liking and commenting on tweets in order to engage with people and get my name out there. I think that my customers most likely will see my tweets in the evenings, and on the weekend. I plan to make some more posts throughout the week and track which ones are most successful. I do have to keep in mind that hashtags, pictures, videos and the amount of text all play a factor in catching people's eyes as they scroll. I am on the fence about deciding to make my twitter slightly personal, like a glimpse of my life as a business owner or strictly business and sales posts. I'm hoping I can "crack the code" to successfully networking.