Because of online blogging, I initially felt like a newsletter for my business would be a little redundant, however, I do see some benefits. The knitting community doesn't necessarily strike me as "newsworthy" enough to have frequent news updates. For my personal business, most updates would be handled through blogging. If I were to send out newsletters it would be twice a year for Spring/Summer and Fall/Winter fashion trend updates. My newsletter would contain the most prominent news about the the upcoming fashion seasons, as well as trend alerts, and trend forecasts. The newsletter would have a section that encourages readers to visit my blog for more frequent updates.
I feel that my customers would enjoy seeing this newsletter because it can inspire changes in their wardrobe and educate them on the materials I use. Honestly, after writing this blog post I am inspired to collaborate with my wife's business and create a combination newsletter for both of our target audiences. The news letter could also have a section titled "Did You Know?" and we can include a fun or interesting fact about knitting, textiles, or just a general fact that we think our target audience would appreciate.
I looked over some competitors' newsletters and they consisted of mostly updates of the products they sell, upcoming giveaways and current sales on existing items. I wasn't interested in signing up for the ones I looked over, but I am open to signing up for a newsletter, especially if it can give me inspiration for my own newsletter and blog.