Saturday, May 12, 2018
I manually selected my audience for the post boost. I chose United States, United Kingdom, and Canada for locations because they are where I get the most views in my Etsy shop. I picked ages 18 to 65+ because I often get a wide range of people visiting my page. My target audience is much more narrow, but I feel as though ads should cover a larger range of people in the case of reaching someone who may not have been previously considered to be a potential customer, and a chance to possibly expand the target audience.
I chose the interests shown in the screenshot below because people who are interested in those things are often the ones visiting my page. I see that my items have caught the attention of many "hipsters" and "millennials."