The lecture and textbook assignment really shed light on a subject that I have spent some time thinking about. Ever since beginning this blog for class, I wondered, "Should I start a personal/business blog?" After all, I am an unlikely person to be in the field that I just stepped foot in. I assume there aren't a lot of black male knitters, that hail from Jamaica. Where I'm from, there isn't a need for the skill of knitting (it's way too warm for wool). Also, it's most popular among women. I'm a married father of 3, and my life can get quite hectic. I'm also enlisted in the military! There is a lot about me that sets me apart. I feel that a business blog with an emphasis on my life as a business owner would be pretty appealing.
So, about business blogging. I feel that a business blog with human interest adds a personal touch that speaks more directly to the audience. When there is no human interest, a blog can feel like a pushy advertisement. Psychology has proven that people do not want to feel like they are being sold something. They want to feel like they have come to the decision to purchase something on their own. I agree with this. I really tune out direct sales, but I definitely have seen someone using something, and thought to myself "I could benefit from getting that too." I know that not every blog is selling something, but for the ones that are, the human interest and personal touch certainly can boost their reach.
Using myself and my business as an example, there are times when a personal touch is beneficial. Examples of this would be if I share a review from a customer, or share a picture of me wearing my own beanie. This could show someone an image they can relate to. I honestly cannot think of a time when my blog shouldn't have a personal touch. Because my business is small and it doesn't involve anyone other than my family, it is very personal. My blog would be a perfect mixture of personal and business posts.
After this blog assignment I am certain that I would like to start a blog for my business. I plan to use Tumblr as my platform and I will be using the tips from the lecture to keep up with blogging. I do have a lot on my plate already, but one more thing won't kill me!
I also think that including more personal experience when promoting a business. I feel it can relate with more customers and create a stronger interaction.
ReplyDeleteI really like how you are making your connection with the customer so personal, I think this is a great idea and I look forward to seeing how you execute it!
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