In order to outline my target market, first I thought about who I would like to target. I am in a fairly saturated market, but I know that my uniqueness and attention to detail will boost my potential to flourish. I recently learned to knit, and with the help of my wife, an expert knitter, I am officially in the knitting business world. My target market at the moment is people who live in colder regions or places that can get cold.
Age range and gender for my target customers varies depending on the actual item. For example, a beanie with a huge fur pom pom would be great to target at women age 24-30. Beanies with satin lining would be perfect to market specifically to black women and women of African descent according to my research. My perfect customer would be women of any race/ethnicity between the ages of 26 and 34. The reason being because the price of my beanies begin at $52, because the material quality is much higher than most. Ages 26 to 34-year-olds are typically financially stable and responsible, so there is less concern to buy cheap things for fear of losing them like with younger people.
Demographically, my target market reaches worldwide. Anywhere that the internet and mail can reach. I have watched my wife ship similar things to countries in Asia, France, Europe and more. My online store has the capability to translate language and currencies. Income level will matter because I am not selling bargain or cheap items. The customer would have to be someone with enough disposable income to make a purchase for an item that is more of a want than a need.
Behavioristically, my target customer would be someone who usually looks for quality over quantity. Someone that chooses to support small businesses and up-and-coming designers rather than just large corporations. They would be looking for a more personal customer-to-company interaction. My target customer is someone that values good customer service.
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