Week 6

Post reach is simply defined as the amount of people who had the post enter their screen. Post reach can be organic (unpaid) or paid through advertisement. Post engagement, on the other hand, is the amount of people who have engaged with your posts in ways such as likes, comments, or shares after being reached. Engagement is also broken down into categories so that you can see who is engaging in your posts after being reached and when they are online.
It is important to know the difference because post reach and engagement can indicate whether or not you need to switch things up. Insights are helpful for businesses using Facebook because it breaks down the details of your reach, engagement and more. If your engagement is low, but your reach is high, there is something that isn’t catching the crowds’ attention. Either you need to switch up your style; or try to reach a new crowd through targeting. If your reach is high, and your engagement is high, I think you’re doing something right. However, if your reach is low and your engagement is high, this is only halfway positive. You have great engagement, now it’s time to reach more people and get them engaged as well!
Insights also show you what time people are viewing your posts and what type of posts (photos, text, videos) are doing best. There are 9 categories in the posts engagements section that will break down page views, likes, reach, engagement, previews, recommendations, actions on the page, videos, and followers. Each section contains data that shows the relationship between business and their potential customers. In order to ensure that your actions on Facebook as a business are effective, monitoring the insights and taking heed to the recommendations is necessary.